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WELCOME TO TSC PRODUCT LAB

We Bring Brands to Life
& Life to Brands

From concept to cart, we don’t just create products—we build brands that sell.

Culinary, Home, Pet, Food and more. Each product is curated to stand out, connect, and convert.

We partner with believers, big thinkers, and bold makers to transform ideas into market-ready success. With expertise in product development, branding, and retail strategy, we guide every step of the journey—refining concepts, elevating presentation, and positioning products where they win.

If it’s meant to be the next big thing, we’re the team that brings it to life.

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ABOUT US

TSC Product Lab

The Sneaky Chef Product Lab (TSC) builds and scales brands by aligning product, distribution, and demand from the start—identifying white space, developing consumer-ready products, and launching them across both retail and direct-to-consumer channels.

TSC offers cost-effective product development and sourcing specializing in innovative home and food solutions. Since 2007, we’ve created proprietary, private label, and licensed products for some of the world’s top retailers.

Through disciplined product strategy, sourcing, and execution, we manage the entire process end-to-end, including development, manufacturing, and logistics. With deep retail relationships and cross-category expertise, our model is designed to efficiently bring high-performing brands to market—quickly, beautifully, and profitably across virtually all home and kitchen product categories.

Households Social Media Reach
150 M+
Retail Sales Generated by Our Brands
100 M+
Owned Brands
0 +
Licensed Brands
0

TSC Owned Brands

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TSC Licensed Brands

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TSC Private Label

We are a full resource go-to team for private label development. We have assisted over 50 retail clients in developing private branded stories to stand out among the competitors in the marketplace. Recently QVC DDGS has chosen TSC as an exclusive partner to develop high-quality products that excite and delight customers with safe, strong performance for 2026 and beyond. Our private label partnerships aims to establish a long-term relationship, leveraging factory connections to ensure products that meet our private clients most stringent quality standards while delivering innovative and affordable items.

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TSC Packaging Division

Our full-service packaging division turns great products into unforgettable shelf experiences. From structural design and material sourcing to branding, graphics, and compliance, we handle every detail with precision and purpose. We create packaging that protects, performs, and persuades—built to stand out in-store, shine on camera, and ship seamlessly. Whether it’s retail-ready, e-commerce optimized, or broadcast-driven, our team ensures your product arrives looking as good as it sells.

CASE STUDIES

Brand Highlights

Calvin Klein Home

Was instrumental in the creation and launch of Calvin Klein Home

Martha Stewart

Developed licensed Martha Stewart kitchen & tableware line

Schmidt Brothers Cutlery

Developed and launched Schmidt Brothers Cutlery an award winning home brand

Fleischer & Wolf

Developed and launched Fleischer and Wolf an award winning home brand

GreenPan

Launched GreenPan

Walmart

Developed top selling cookware line for Mainstays

SodaStream

Introduced to the US market

Calvin Klein Home

Was instrumental in the creation and launch of Calvin Klein Home

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Missy Chase Lapine

CO-FOUNDER & CEO

Missy is the creator of The Sneaky Chef® cookbook series and natural food product line, which earned her a spot among the Top 20 Most Influential Moms in Food. Her signature approach to product development—combining wellness, function, and broad market appeal—has been featured across national media.

As founder of The Functional Health Coach™ and co-founder of Heal Thru Food™, she leads content and brand strategy rooted in functional medicine, integrative nutrition, and culinary innovation. Missy now brings that same expertise to housewares, creating best-in-class products that align with modern values of health, sustainability, and style.

 

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Rick Lapine

CO-FOUNDER & PRESIDENT

Rick has a proven track record in building Iconic brands and has mastered the art of turning ideas into market success, seamlessly taking concepts from design and engineering through production, distribution, and ultimately, standout in- store, on-air, or ASOTV campaigns. Rick has been instrumental in creating and developing household names like Martha Stewart Home, Calvin Klein Home, Soda Stream, GreenPan, and Schmidt Brothers Cutlery, among many others.

With over 40 years in product development and brand creation, Rick brings unparalleled expertise in understanding consumer demands for innovation, quality, and affordability. His extensive experience in the hard home space has left an indelible mark on the industry.

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